崗位職責

Devise marketing plan and manage marketing budget
Develop loyalty brand marketing strategies to increase loyalty program’s brand awareness and protect the brand reputation
Drive the strategy on digital channels (include website, App, Facebook, WeChat and RED) and optimize customers’ UI/UX and lead the implementation
Be accountable for all earned and paid media efforts
Drive the Omni customer acquisition, activation and retention strategy through customer engagement optimization
Oversees all member’s communications across different touch points including online and offline
Manage crisis communications and media related queries
Collaborate with hotels and cross-functional teams for brand/seasonal campaign implementation
Manage external agency resources
Present ideas and final deliverables to internal & external stakeholders and management

任職要求

Bachelor’s degree in Business Administration, Marketing, e-Commerce or related disciplines
Minimum 15 years’ experience in loyalty marketing, digital marketing, marketing communications or CRM marketing
Prior working experience with loyalty programmes or hospitality industry is preferred
Ability to manage multiple stakeholders, agencies, vendors and cross-functional teams
Excellent coordination, communication, project management and interpersonal skills
Well versed in digital/mobile marketing best practices
Highly motivated, detail-minded and result driven with multi-tasking skills
Proficient in both spoken and written English and Chinese
Proactive and be a good team player

(Candidates with less experience will be considered as Marketing Manager – Hotel Loyalty Program.)

Senior Marketing Manager - Hotel Loyalty Program 高級營銷經理