Deputy General Manager, Customer Strategy, High Net Worth - Wealth Management

Job Responsibilities:

• Define HNW customer segments (Private Banking, Diamond and CITICfirst) value propositions, drive and manage strategic development of segment propositions to increase market competitiveness and market share, enhancing the brand for local and cross border segments.
• Drive segment product solutions and leverage on cross channel and digital development to increase share of wallet
• Develop and implement segment pricing strategy to maximize segment profitability
• Identify strategic partnerships / alliances and develop sound business models to facilitate the continual growth of segment portfolio
• Lead the design and implementation of Customer Experience Journey and define end-to-end customer experience for all segments
• Lead the team in identifying new business opportunities and working with internal stakeholders and external business partners to expand market penetration through existing customer base, acquisition of new customers and distribution channels.
• Lead the team to work with branches, sales and other stakeholders to develop integrated distribution initiatives to expand the business portfolio.
• Lead and support segment related strategic projects based on business priorities of the Bank
• Build high performance team through on-going staff guidance and coaching
• Provide coaching and guidance to subordinates as required to ensure that they are competent to perform the jobs.
• Implement and compliance of anti-money laundering policy and relevant procedures.
• Provide management oversight and develop/maintain a strong compliance culture regarding regulatory and compliance matters as well as anti-money laundering and counter terrorist financing control activities.

Requirements:

• Degree holder in related discipline.
• Minimum 10 years of marketing experience in banking products or services
• Good knowledge of HNW segment and cross-border business in Hong Kong.
• Familiar with relevant regulatory and statutory requirements and knowledge of private banking and other retail banking wealth management products.
• Good command of English and Chinese