Digital Strategy and Operation Lead

ROLE PURPOSE- SUMMARY

P&G was founded more than 186 years ago. Today, we’re one of the world’s largest consumer goods companies and home to iconic, trusted brands, including SK-II, Olay, Whisper, Braun, Febreze, Gillette, Head & Shoulders, Oral B, Pantene, Pampers and Ariel, Tide, etc.

As Digital Strategy and Operation Lead, you will lead media and EC performance marketing via strong media/ content planning, execution and capability learning leading the future P&G media innovation and business growth.

 

YOUR ROLE

Brand & performance marketing capability building

-       Summarize media operation process, tactic, material guidance, touchpoint principle and best practice

-       Share latest learning, guidance and capability on-boarding with brand digital managers

-       New media solution and pilot management with different parties (e.g., media agency, vendor, channels and brand team)

-       Connect with external parties to download latest market trends, media solution and inspirational cases

P&G overall EC media performance review and monitoring

-       Responsible for compiling and drawing insights from data, media reporting and business results

-       Propose media recommendation, action plans or identify opportunities with media agency and channels

-       Media agency governance on timely report, review process, data accuracy and capability enabling

EC cross brand campaign management and content development

-       Partner with channels, sales and brand team to develop cross brand campaign idea and content

-       Manage campaign execution and timeline (e.g., material submission, content creation, copy writing)          

Media operations and stewardship processes

-       Manage local market media operations processes (e.g. media annual PO, media savings)

-       Assist in media-related stewardship processes (e.g. quarterly sample checks, annual CSA)

 

WHAT WE OFFER YOU:

• Build In-depth Brand Building and Media Mastery
• Make an Impact from Day 1
• World class learning & development.
• Dynamic and inclusive work environment
• Competitive salary and benefits program, and flexible working arrangement

 

Qualification Required:

•    Minimum 3 years of experience in EC/ performance marketing, digital media, or marketing in the FMCG/consumer goods industry or related service industries.
•    Strong project leadership to drive productivity, identify opportunity and action plan, lead internal and external discussion to deliver the result 
•    Expertise in digital media, data analysis, budget management and governance, EC/ performance marketing and the ability to navigate complex business and organizational situations to find solutions.
•    High emotional intelligence and ability to thrive in a fast-paced, agile, and demanding environment.
•    Fluent in English (both written and spoken).
•    Bachelor's or master's degree in a relevant field.

 

This is important to note:

•    You will receive the online assessment invitation in 1 day after you completed the application successfully.
•    Immigration sponsorship is not available for this position.
•    P&G welcome people with disabilities. P&G is proud to be an equal opportunity workplace and is an affirmative action employer. We value diversity at our company. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity, citizenship, marital status, disability, HIV/AIDS status, or any other legally protected factor.