Senior Manager - Digital Marketing - (2300004I)

Role And Responsibilities

Oversee and manage the online branding of leadership profiles in both paid and organic performance across digital channels.
Work closely with multi-BUs and stakeholders to plan, manage and execute group and BUs digital marketing campaigns based on requirements.
Collaborate with the analytics and strategy team for the 360-digital solutions.
Data analysis on social media and search for market insights to facilitate the growth of business.
Monitor, manage and hands-on handling for all online crisis related to the group.
Regularly deliver reports, analytics and dashboards to review the performance of the campaigns and search and social media channels.
Work cross-functionally with other teams on various kinds of content, content strategy and the content calendar.

Requirements

Bachelor degree in Digital Marketing, Communications or related field - 10+ years of experience in Digital Marketing/ Marketing or related fields.
Proficient in social media marketing, with working knowledge of principles of SEO/ SEM, Google Analytics, local & China social media platforms.
Skills in branding, digital marketing & communications project.
Strong mathematical skills to help collect, measure, organise and analyse data
Fluency in English, Cantonese and Mandarin
Detail-oriented, excellent time management and leadership, and manage multiple tasks - Comfortable working in a fast-paced environment.

Primary Location: Hong Kong
Job: Digital Marketing
Job Posting: Aug 22, 2023, 11:19:17 AM