Lifestyle Executive

[Ref. No.: 3/03/LE/CR/HKTDC]

The Hong Kong Trade Development Council (HKTDC), the statutory organisation promoting Hong Kong’s external trade, seeks a dynamic, high-caliber and experienced professional to join our Creative Department. 

Responsibilities:

• To propose and execute digital marketing plans to promote the team’s fashion events
• To work with the team on proposing marketing strategies to promote local young designers and assist the team to drive social media initiatives and website content/ activities to grow and engage followers as well as maximize brand awareness
•  To plan offline media publicity and explore cooperation with media partners in promoting the fashion events. To co-ordinate fashion shows/ events materials for publicity use
• To handle guest & celebrity invitation for important fashion events and to assist in boosting the publicity
• To review website and social media performance, study followers and readers behaviour and adjust content to maximize engagement
• To assist in fashion photo shoots for publications and promotional materials

    Requirements:

• University degree holder in relevant discipline
• Minimum 3 years of solid experience in marketing / social media and online promotion / public relations, preferably in the fashion industry
• Passionate about promoting fashion and lifestyle activities and be highly innovative and flexible in marketing planning
• Excellent verbal, written and presentation skills, with strong attention to detail. Fluent in English and Chinese
• Proficient in MS Office applications and Chinese Word Processing
• Knowledge in Google Analytics, CMS and basic skills of graphic design are definite advantage
• Self-motivated and innovative with good interpersonal and project management skills
• Organized, meticulous, able to work multi-task independently and meet tight deadlines

Remuneration and Benefits:

Salary will be commensurate with qualifications and experience. A competitive remuneration and benefits package, including annual leave, medical and dental benefits, will be offered.