Job Purpose
• Optimize applications to improve ease of use and create the best user experience by creating the customer journeys to define personas to our business.
• Conduct user tests to observe behavior both in-person and by using UX toolsets and metrics.
Responsibilities
• Support AVP, UI/UX on issues like navigation, page routing, product page design and creating and implementing interaction models, user flows, and user interface specifications.
• Develop mockups for our development and design team. Translate concepts into user flows, wireframes, mockups and prototypes that lead to intuitive user experiences.
• Track usability goals and prepare reports for senior management like measuring the human-computer interaction (HCI) element of a design using online tools, such as screen readers to determine effectiveness of media.
• Evaluating existing applications and evaluating their UX (user experience) effectiveness and conduct usability tests on each independent type of page on all digital channels and create a report showcasing your findings and recommendations.
• Prepare customer analyses based on our target demographic and initial transactions and participate in creating a content development strategy.
• Communicating scenarios, end-to-end experiences, interaction models, and screen designs with other members of the team or functions.
• Developing and maintaining design wireframes and specifications of best practices to share with other teams as new projects begin.
• Undertake tasks assigned by line manager/department head in relation to the Marketing/UX/UI projects.
• Support frontline and adhere to anti-money laundering and counter terrorist financing controls in accordance with regulatory standards and CNCBI policies.
Requirements
• Degree holder in Interaction Design, Creative Design or related discipline is preferred
• Minimum 4 years of experience in design for web based applications, mobile applications & consumer facing web sites and/or applications is preferred.
• Basic knowledge in general banking products.
• Good skill in UX/UI designing applications/tools.
• Understand industry and market developments relating to own function
• Understand the unique selling points and pricing structures of the Bank’s products/ services
• Portfolio is required to include in resume for candidate who is interested to apply.