薪水
面議
工作描述
What you'll be doing?
Content Planning & Campaign Support
- Act as channel content guardian and collaborate with internal teams to align, process, and optimize content in all cross-channel campaigns, including EDM, SMS, App & WeChat Mini Program, and WeChat Official Account
- Assist in developing, reviewing, and implementing compelling campaign messaging and copywriting across touchpoints ensuring consistency with campaign message house and adherence to channel best practices.
- Support to oversee agency activities on assigned campaigns, conduct quality assurance on communication previews and ensure timely execution.
Market Research & Guideline Maintenance
- Regularly monitor and compile competitor benchmark reports across channels to inform communication and capability enhancements.
- Assist in developing and maintaining global guidelines, planning, operations, and reporting documentations under Line Manager direction, and support as go-to person for standard procedural enquiries to uphold global guidelines
Content Reporting & Analysis
- Support to ideate and implement A/B test cases on creative assets and content to drive content strategy, with the opportunity to work with Data Science team leveraging AI technologies
- Compile content-specific performance reports with actionable insights to adopt as Global Guidelines to Local teams
Ideal Candidate
- Bachelor’s degree in Business, Marketing, Communications, or related discipline
- Relevant marketing experience within retail industry or agency (CRM experience is a plus)
- Excellent written and presentation skills in English and Mandarin Chinese
- Ambitious with strong coordination skills with the ability to work independently, collaborate effectively, and meet deadlines
- Highly motivated team player with excellent interpersonal, communication, and problem-solving skills
- Sharp numerical sense and PowerPoint deck creation skills are a strong plus
職位要求
- 內容規劃
- 活動支持
- 競爭對標
- 數據分析
技能
文案
質檢
對標
數據